Stealth Impact Lab
Cause Integration
Embedding “cause” into the “COGS” of businesses
Here at Stealth, we believe in harnessing the most powerful economic engine in the world — business — to create real social impact. That’s why for every new client we work with, we will fund a microfinance grant for one of our inner-city students. In addition, we work with world class partner Pledgeling to help our clients integrate cause into their own business model one purchase at a time.
How We Do It
Reveal Book Box
Reveal Book Box is a book subscription service for kids and adults. Reveal started with their romance novel service that sends a monthly selection of must-reads (and related goodies) to subscribers, and then created a separate kids’ arm that provides personalized books to kids based on their interests and ages.
Cause integration is all about embedding social impact into the DNA of the business model so that as the brand grows and scales — so does the social impact. Integration means you can’t have the brand experience without feeling or touching the social impact simultaneously. I used to say it was the “way of the future” — but the future is now.
—Brent Freeman, Founder of Stealth Venture Labs
Want to Integrate Cause into Your COGS?
Reach out for a pro-bono consult about how you can integrate a cause into the DNA of your business.