Welcome to

STEALTH VENTURE LABS

Incubating, molding and accelerating entrepreneurial dreams.

As seen in…  entrepreneur-logo

We are Stealth Venture Labs

OUR MISSION

Stealth Venture Labs exists to help make entrepreneurial dreams a reality. Through establishing deep, operational partnerships with all of our portfolio companies, we focus on building scalable business foundations rooted in operational expertise, data science, analytics, full funnel digital marketing and the creation of compelling value propositions. In a nutshell, we roll up our sleeves, work with you in the trenches and accelerate growth. We are not an agency — we are not a VC — we are a venture lab. What that means is that we leverage our in-the-trenches operational experience, world class full-time team and robust business network to massively accelerate the growth of startups from pre-revenue to multi-million dollar run rates. Why? Because we’re startup junkies and we love building things. We’ve seen first hand how opportunities can come and go if you don’t move fast enough, so we decided to build the all-star growth engine and team we wish we’d have had at our previous companies and leverage them to help bring entrepreneurial dreams to life. It takes significant time, money, and experience to build the right team, processes and systems that allow a venture to scale successfully. At Stealth, we’ve done the heavy lifting and have a world class team with a proven track record that executes with precision, iterates quickly and adapts to market reactions accordingly.

Venture Lab  

Noun — ven·ture lab \ˈven(t)-shər lab\

A place where entrepreneurial ideas and dreams are incubated, molded and accelerated.

Our Expertise

Subscription & SaaS

While we have worked with just about every business model out there, we are true experts at subscription commerce and B2C software-as-a-service. These business models provide the strongest LTC to CAC ratio (read more about that by clicking here) while providing the strongest financial returns for all involved. 

Concept Development

From our years of experience working with thousands of brands, Stealth has developed a proprietary methodology of helping entrepreneurs find product market fit with their concepts. Often times the slightest tweak can make all the difference in a multi-million dollar business and total failure. 

Foundation Building

Building a strong foundation for the business, both operationally & digitally, is a critical success factor to scaling any venture. We’ve done this many times over and our portfolio companies get the benefit of learning from our past successes and failures alike, helping them avoid roadblocks, speed bumps and land mines. 

Growth

We specialize in full funnel, growth marketing — whether it be the first dollars spent on customer acquisition or managing $1M+ / month media budgets, Stealth has done it all. Effective growth marketing is like a math equation, the order of operations of what you do first matters in order to achieve the desired outcome. 

Our Team

Meet the Founders

Serial entrepreneurs and world class marketers, Stealth is comprised of a crew of entrepreneurial thinkers who are best of breed in their field.

/
Founder, President & CEO
Brent Freeman, President & CEO

Brent Freeman is a serial entrepreneur and seasoned online marketing executive who cut his teeth in the internet world in the direct response customer acquisition, email marketing, ecommerce and data analytics world as an early team member of CPADNA, the performance marketing division of ad network Dedicated Media. During his tenure there, Brent was a part of the team that turned CPADNA from a fledgling offshoot into a multimillion dollar performance advertising division. Soon thereafter, Brent founded Roozt.com, an online marketplace platform for social good consumer brands, which was built from the ground up using the fundamentals of direct response customer acquisition, emailing, and affiliate marketing and quickly grew into seven figure revenue generating, industry leading brand. Roozt was featured in Mashable, Forbes, Huffington Post, INC.com, PandoDaily, Today Show, NBC, and ABC. In 2014, Roozt.com was bought by Novica.com, an international online marketplace for artisans backed by National Geographic. Today, Brent is an EIR at Crosscut Ventures, an early stage venture fund in Los Angeles and is President at Stealth where he focused on content, strategy and operations.

/
Co-Founder
Dave Palmer - Co-Founder

Dave Palmer is a senior level executive with two decades of internet marketing experience, showcasing through his outstanding achievements and rapid career development within world-class organizations like Intermix Media (Myspace), PCMall, Conversion Systems, Venture Commerce, and then as GM and ultimately CEO of Dedicated Media, a $35M performance ad network based in LA that he saw through acquisition. Dave has a wide ranging knowledge base, having worked in huge multi-nationals and Internet start-ups alike and is a results driven leader with a track record of success within both B2B and B2C marketing roles. Adept at all aspects of marketing, management, process and operations — Dave knows how to scale businesses from 0-60 and beyond and is an analytical, methodical metrics driven strategist who is an energetic and passionate leader with the ability to motivate and inspire teams to win and have fun in the process. When not optimizing marketing funnels, Dave loves to spend time with his wife and two kids dirt biking and riding quads in the desert. Oh, and Dave also is an acrobatic stunt pilot… Seriously. Liquidity events: Ubid, eCost, MySpace, Dedicated Media.

/
Founder & CGO
Nick Nomann - CGO

As a direct response digital marketing expert and one of the first media buyers ever on Facebook, Nick Nomann was the Director of Customer Acquisition at Roozt.com by the age of 22 where he led the charge to grow the membership base from 5,000 to 250,000 in less than 12 months. Nick geeks out on data and analytics, but truly is passionate about the application of the analysis into the business aspects of any online operations to drive growth, revenue and ROI. He specializes in growth hacking techniques to drive relevant and converting traffic into optimized conversion funnels with an eye on cash flow positive customer acquisition costs. Nick was one of the first advertisers on Facebook and has been media buying on the platform for over 5. An expert in Google Analytics, RJ Metrics, MixPanel, and Shopify, Nick is focused on tracking all online efforts then connecting the data dots with actionable insights as it relates to user experience, user interface design and customer acquisition as a whole. Nick earned a BA in Finance, Statistics and Entrepreneurship at the University of Southern California and did a brief stint at Target Corporation in before becoming the first employee at Roozt. In his free time Nick likes to hit the waves on his surf board or get a punishing workout at the local Crossfit.

Revenue Generated for Partners ($100M+)

Our Philosophy

How we work

We believe in creating deep partnerships with passionate entrepreneurs to help catalyze growth they would not have achieved on their own. We are not a marketing agency — we are a true partner. We live, breathe and think about our projects at all hours just like you do and we look for relationships where we can not only add significant value but also where the concept of true partnership is embraced. We operate in a completely transparent manner at all times, emulating the feeling of working with a full time, in-house team sitting next to you on a day-to-day basis.

Partnership

We are not service providers — we are partners. What that means is that we dig in with you operationally, in the trenches, roll up our sleeves and significantly move the ball down the field with relentless passion. True partnership starts with earning each other’s trust and working together to solve complex problems at breakneck speed. As your partner, we promise not only to drive results but to have a heck of a lot of fun while doing it! 

Transparency

We believe in empowering our entrepreneur partners with the power of data — the good, the bad and the ugly — to help make more educated decisions. Everything we do is 100% transparent as it would be with an in-house team, with 100% of working media dollars going directly to media buying — eliminating the middleman and their markups. Transparency isn’t an a “nice-to-have” — it’s a requirement for success. Providing daily reports to keep you in the know at all times, we pride ourselves in direct, open and regular communication to keep everyone on the same page at all times. 

Honesty

Brutal honesty is the only way to operate. We’re not here to sugar coat anything, we’re here to accelerate growth and help you achieve your dreams. That means we are committed to providing honest and candid feedback at all times to help the venture increase its chances of success and we expect the same back from our partners in return. 

Our Work

Portfolio

Here’s some of the work we’ve done and partners we’ve worked with both in the past and present day.

  • All
  • Portfolio Companies
  • Past Projects
  • Case Studies

Our Proof

Case Studies

Growth is not all about market share — it’s about profitability as well. Acquiring customers online is a fickle beast and can be a dangerously addictive drug unless all the KPI’s are tracked meticulously. At Stealth, we believe in profitable growth and intimately understand all the moving levers that drive it. Below are a few case studies of growth we’ve been able to drive utilizing our proprietary methodologies.

Million Generated (Dollars)
Thousand Customers (Acquired)
Thousand Ads (Launched)
Shots of Espresso (Downed)

Stealth Blog

Notes from the Matrix

We’ve learned a lot over the years of operating startups with many successes and many failures, so we thought we’d share our learnings below in a blog to help fellow entrepreneurs learn from our experiences.

Our Criteria

New Venture Criteria

The following 5 criteria are what we look for in a concept to create the perfect partnership with passionate entrepreneurs. We’ve worked with thousands of entrepreneurs and brands in our career and have boiled down the common denominators of successful online brands into these 5 New Venture Criteria. Want to learn more? Read our blog on the topic here.

1. Passionate Interest Group

  • The passionate interest group must be clearly defined and validated as a market that people fervently identify with and get excited about. Good examples are Yoga, Golf, & Surfing, but there are thousands of other passionate interest groups out there as well. Be careful to not get too generic with the interest group or you risk creating a product that nobody really identifies with.

2. Scale Potential

  • The interest group must have a critical mass that it reaches who call themselves members. If the interest group is too narrow, shallow or niche then success is greatly limited. You may have a group of passionate under-water-basket-weavers that are fervent about their trade, but if there are only 100 of them in the entire world, then your doomed from the beginning to create a sustainable business serving their needs.

3. Unique Product Offering

  • The product offered must have unique benefits built within its value proposition that the passionate interest group instantly identifies with and likes. This is the emotional connection component where sales are made. Examples: Watches made of wood, galaxy pattern yoga pants, DIY beer kits.

4. Compelling Unit Economics

  • The economics for the customer make sense and be attractive for them to get them to take action. Additionally, the unit economics for the company must make sense so that they can run promotions, sell into multiple channels and still have a great blended profit margin. If prices are too high for customers, nobody will buy. If margin is too low for the company, you’ll never be able to support a paid growth engine or get to cash flow positive without tremendous pain or expense.

5. Solves a Market Pain

  • If the product does not solve a pain in the market, the adoption rate of the product will be significantly reduced. Whatever is being offered becomes a “nice-to-have” not a “must-have.” All successful brands have “solved a pain” in the market. So many passionate entrepreneurs forget this fundamental rule of entrepreneurship because they have fallen in love with their idea — if it’s a “nice-to-have” your conversion rates will be too low and your CPA’s will skyrocket.

Get inTouch

Drop us a line

Want to work with us? Have more questions about how we work? Press / media / speaking inquiry? Drop us a line here and we’ll get back to you ASAP! Please include a brief description of your concept, project, publication or event in the message section. Thanks!

loading
Email successfully sent!
Sending failed!

Stealth LA HQ

SF Office

;

Copyright 2016 Stealth Venture Labs, Inc.