Stealth Venture Labs

An elite team of digital marketers who’ve cracked the code on paid Facebook & Instagram customer acquisition.

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Venture Lab Noun — ven·ture lab \’ven(t)-shər lab\
A place where entrepreneurial dreams grow to achieve their full potential.


Over $250M in recurring revenue generated for clients since 2013...

We’ve been advertising on Facebook since 2008 as operators of our own ecommerce brands so we know what it takes to scale your brand with positive ROAS. As operators we hated agencies, so we formed the “anti-agency” agency that aligns with your P&L goals and helps you connect the acquisition dots across the omni-channel funnel. Our team of proven digital marketing veterans have generated over $2B+ in online sales over our careers at brands like JustFab, Fabletics, Zulily, ThriveMarket, ShoeDazzle, Uber and more and we manage $10-15M in media on FB / IG every year.



Facebook & Instagram are the most powerful direct response customer acquisitions engines in the world. However, they can be complicated, cumbersome and complex to navigate — especially at scale. Our team has the in-the-trenches, proven track record and experience that will help you scale through the natural plateaus of growth & customer acquisition.

Strategy & Pyschographics

We take the time to audit all your past successes & failures and create a bespoke strategic media buying plan to achieve your ROAS or CAC goals. Once the Strategic Plan is complete, we do an in-depth psychographic profile of your target customer so we can create cohesive copy, assets and audiences that attracts the best customers for your brand.

Copy & Creative

Our copywriting team will use their in-depth understanding of your customers to write stimulating ad copy that your gets your audience's attention, leading to more clicks that convert. Then, our team of in-house designers will take any branded or user-generated-content you have and run them through our post-production editing process to turn them into FB / IG worthy assets that we’ll use to feed the direct response engine.

Optimization & Analysis

Our strategy, pyschographic profiling and creative processes are only as good as our daily optimization processes. We will utilize both human and AI driven optimization systems to ensure we maximize the ROI on all media dollars spent.


Elite digital marketers

Stealth is comprised of a crew of entrepreneurial thinkers and world class marketers who are best of breed in their field.

Ryan Wood Ryan Wood

Ryan Wood
Head of Growth

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Brent Freeman Brent Freeman

Brent Freeman
Founder, President & CEO

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Evan Padgett Evan Padgett

Evan Padgett
General Manager and Partner

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Here’s some of the work we’ve done and partners we’ve worked with both in the past and present day.

Monthly Succulent Subscription Box

Subscription Box Conference

Bond with your little ones, one book at a time.

Murder & Mystery Monthly Subscription Box

Athleisure Subscription Box

A Box of Beach-inspired Apparel and Accessories

Home Cooking Made Simple

Your Personal Style Caddie

Clothing Engineered for Men



100 Million Generated (Dollars)
500 Thousand Customers (Acquired)
250 Thousand Ads (Launched)
532 Shots of Espresso (Downed)



The following 5 criteria are what we look for in a concept to create the perfect partnership with passionate entrepreneurs. We’ve worked with thousands of entrepreneurs and brands in our career and have boiled down the common denominators of successful online brands into these 5 New Venture Criteria.

1. Passionate Interest Group Image

1. Passionate Interest Group

The passionate interest group must be clearly defined and validated as a market that people fervently identify with and get excited about. Good examples are Yoga, Golf, & Surfing, but there are thousands of other passionate interest groups out there as well. Be careful to not get too generic with the interest group or you risk creating a product that nobody really identifies with.

2. Scale Potential

The interest group must have a critical mass that it reaches who call themselves members. If the interest group is too narrow, shallow or niche then success is greatly limited. You may have a group of passionate under-water-basket-weavers that are fervent about their trade, but if there are only 100 of them in the entire world, then you're doomed from the beginning to create a sustainable business serving their needs.

2. Scale Potential Image
3. Unique Product Offering

3. Unique Product Offering

The product offered must have unique benefits built within its value proposition that the passionate interest group instantly identifies with and likes. This is the emotional connection component where sales are made. Examples: Watches made of wood, galaxy pattern yoga pants, DIY beer kits.

4. Compelling Unit Economics

The economics must make sense to the customer, and be attractive enough for them to take action. Additionally, the unit economics for the company must make sense so that they can run promotions, sell into multiple channels and still have a great blended profit margin. If prices are too high for customers, nobody will buy. If margin is too low for the company, you’ll never be able to support a paid growth engine or get to cash flow positive without tremendous pain or expense.

4. Compelling Unit Economics Image
5. Solves a Market Pain Image

5. Solves a Market Pain

If the product does not solve a pain in the market, the adoption rate of the product will be significantly reduced. Whatever is being offered becomes a “nice-to-have” not a “must-have.” All successful brands have “solved a pain” in the market. So many passionate entrepreneurs forget this fundamental rule of entrepreneurship because they have fallen in love with their idea — if it’s a “nice-to-have” your conversion rates will be too low and your CPA’s will skyrocket.

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