STEALTH VENTURE LABS
Incubating, molding and accelerating entrepreneurial dreams.
Incubating, molding and accelerating entrepreneurial dreams.
Stealth Venture Labs exists to help make entrepreneurial dreams a reality. Through establishing deep, operational partnerships with all of our portfolio companies, we focus on building scalable business foundations rooted in operational expertise, data science, analytics, full funnel digital marketing and the creation of compelling value propositions. In a nutshell, we roll up our sleeves, work with you in the trenches and accelerate growth. We are not an agency — we are not a VC — we are a venture lab. What that means is that we leverage our in-the-trenches operational experience, world class full-time team and robust business network to massively accelerate the growth of startups from pre-revenue to multi-million dollar run rates. Why? Because we’re startup junkies and we love building things. We’ve seen first hand how opportunities can come and go if you don’t move fast enough, so we decided to build the all-star growth engine and team we wish we’d have had at our previous companies and leverage them to help bring entrepreneurial dreams to life. It takes significant time, money, and experience to build the right team, processes and systems that allow a venture to scale successfully. At Stealth, we’ve done the heavy lifting and have a world class team with a proven track record that executes with precision, iterates quickly and adapts to market reactions accordingly.
While we have worked with just about every business model out there, we are true experts at subscription commerce and B2C software-as-a-service. These business models provide the strongest LTC to CAC ratio (read more about that by clicking here) while providing the strongest financial returns for all involved.
From our years of experience working with thousands of brands, Stealth has developed a proprietary methodology of helping entrepreneurs find product market fit with their concepts. Often times the slightest tweak can make all the difference in a multi-million dollar business and total failure.
Building a strong foundation for the business, both operationally & digitally, is a critical success factor to scaling any venture. We’ve done this many times over and our portfolio companies get the benefit of learning from our past successes and failures alike, helping them avoid roadblocks, speed bumps and land mines.
We specialize in full funnel, growth marketing — whether it be the first dollars spent on customer acquisition or managing $1M+ / month media budgets, Stealth has done it all. Effective growth marketing is like a math equation, the order of operations of what you do first matters in order to achieve the desired outcome.
Serial entrepreneurs and world class marketers, Stealth is comprised of a crew of entrepreneurial thinkers who are best of breed in their field.
Brent Freeman is a serial entrepreneur and seasoned online marketing executive who cut his teeth in the internet world in the direct response customer acquisition, email marketing, ecommerce and data analytics world as an early team member of CPADNA, the performance marketing division of ad network Dedicated Media. During his tenure there, Brent was a part of the team that turned CPADNA from a fledgling offshoot into a multimillion dollar performance advertising division. Soon thereafter, Brent founded Roozt.com, an online marketplace platform for social good consumer brands, which was built from the ground up using the fundamentals of direct response customer acquisition, emailing, and affiliate marketing and quickly grew into seven figure revenue generating, industry leading brand. Roozt was featured in Mashable, Forbes, Huffington Post, INC.com, PandoDaily, Today Show, NBC, ABC as well as many other outlets. In 2014, Roozt.com was acquired by Novica.com, an international online marketplace for artisans backed by National Geographic. Brent has written for Entrepreneur.com on startup life as well as for INC.com on social entrepreneurship and does key note speeches regularly on the topic around the country. Today, Brent is an EIR & Venture Advisor at Crosscut Ventures, an early stage venture fund in Los Angeles and is a Managing Partner at Stealth, an online marketing firm focused on connecting the dots between data analytics, direct response marketing and increasing online sales. In his free time, Brent teaches for-profit, social entrepreneurship to low-income, at-risk high school students in the Los Angeles & Bay Areas.
Evan Padgett is a tenured ecommerce & subscription commerce executive with over 15 years of experience. At the age of 20, he started his internet career as a analyst at Intermix Media, the parent company that spun out MySpace.com that was purchased by NewsCorp a few years after launching. After his stint at Intermix, Evan joined Intelligent Beauty as employee number 8, where he managed analytics and funnel optimization for incubated brands such as IQ Derma and Sensa. As that business grew, so did the scope of Evan’s responsibilities and the processes needed to support an enterprise that quickly reached over $300M in annual revenue. While at Intelligent Beauty, Evan became the VP of Analytics and Business Intelligence for the in-house incubated company JustFab, a women’s subscription shoe delivery company where he also oversaw the Customer Service operations that grew from 35 people domestically to over 600 people both on and offshore. Steadily rising in the ranks, Evan grew into the SVP at JustFab, managing Analytics, Member Service, and Customer Acquisition / Media for all in-house properties. In early 2015, JustFab acquired competitor ShoeDazzle and Evan was promoted to be the General Manager of both properties, with full P&L responsibility of $250MM in annual e-commerce revenue and a team of over 90 people and 8 VP+ Executives reporting underneath him. After 10 years with JustFab, Evan was recruited by and joined another rocketship subscription commerce company called ThriveMarket.com as their CMO in charge of all things digital, growth and acquisition with over $100M in revenue being generated. Evan brings a deep analytical understanding to digital marketing strategies, methodologies and execution tactics that has helped over 6 different brands eclipse $100M in annual revenue.
As a direct response digital marketing expert and one of the first media buyers ever on Facebook, Nick Nomann was the Director of Customer Acquisition at Roozt.com by the age of 22 where he led the charge to grow the membership base from 5,000 to 250,000 in less than 12 months. Nick geeks out on data and analytics, but truly is passionate about the application of the analysis into the business aspects of any online operations to drive growth, revenue and ROI. He specializes in growth hacking techniques to drive relevant and converting traffic into optimized conversion funnels with an eye on cash flow positive customer acquisition costs. Nick was one of the first advertisers on Facebook and has been media buying on the platform for over 5. An expert in Google Analytics, RJ Metrics, MixPanel, and Shopify, Nick is focused on tracking all online efforts then connecting the data dots with actionable insights as it relates to user experience, user interface design and customer acquisition as a whole. Nick earned a BA in Finance, Statistics and Entrepreneurship at the University of Southern California and did a brief stint at Target Corporation in before becoming the first employee at Roozt. In his free time Nick likes to hit the waves on his surf board or get a punishing workout at the local Crossfit.
Dave Palmer is a senior level executive with two decades of internet marketing experience, showcasing through his outstanding achievements and rapid career development within world-class organizations like Intermix Media (Myspace), PCMall, Conversion Systems, Venture Commerce, and then as GM and ultimately CEO of Dedicated Media, a $35M performance ad network based in LA that he saw through acquisition. Dave has a wide ranging knowledge base, having worked in huge multi-nationals and Internet start-ups alike and is a results driven leader with a track record of success within both B2B and B2C marketing roles. Adept at all aspects of marketing, management, process and operations — Dave knows how to scale businesses from 0-60 and beyond and is an analytical, methodical metrics driven strategist who is an energetic and passionate leader with the ability to motivate and inspire teams to win and have fun in the process. When not optimizing marketing funnels, Dave loves to spend time with his wife and two kids dirt biking and riding quads in the desert. Oh, and Dave also is an acrobatic stunt pilot… Seriously. Liquidity events: Ubid, eCost, MySpace, Dedicated Media.
We believe in creating deep partnerships with passionate entrepreneurs to help catalyze growth they would not have achieved on their own. We are not a marketing agency — we are a true partner. We live, breathe and think about our projects at all hours just like you do and we look for relationships where we can not only add significant value but also where the concept of true partnership is embraced. We operate in a completely transparent manner at all times, emulating the feeling of working with a full time, in-house team sitting next to you on a day-to-day basis.
We are not service providers — we are partners. What that means is that we dig in with you operationally, in the trenches, roll up our sleeves and significantly move the ball down the field with relentless passion. True partnership starts with earning each other’s trust and working together to solve complex problems at breakneck speed. As your partner, we promise not only to drive results but to have a heck of a lot of fun while doing it!
We believe in empowering our entrepreneur partners with the power of data — the good, the bad and the ugly — to help make more educated decisions. Everything we do is 100% transparent as it would be with an in-house team, with 100% of working media dollars going directly to media buying — eliminating the middleman and their markups. Transparency isn’t an a “nice-to-have” — it’s a requirement for success. Providing daily reports to keep you in the know at all times, we pride ourselves in direct, open and regular communication to keep everyone on the same page at all times.
Brutal honesty is the only way to operate. We’re not here to sugar coat anything, we’re here to accelerate growth and help you achieve your dreams. That means we are committed to providing honest and candid feedback at all times to help the venture increase its chances of success and we expect the same back from our partners in return.
"The Stealth team are the epitome of true partners in every sense of the word and are the reason we were able to go from zero members to 20,000+ in less than a year."
" I came to Stealth with an idea and they have helped make it a reality faster than I could have ever done myself. Their entrepreneurial thinking and ability to execute against ideas is world class. "
Here’s some of the work we’ve done and partners we’ve worked with both in the past and present day.
Growth is not all about market share — it’s about profitability as well. Acquiring customers online is a fickle beast and can be a dangerously addictive drug unless all the KPI’s are tracked meticulously. At Stealth, we believe in profitable growth and intimately understand all the moving levers that drive it. Below are a few case studies of growth we’ve been able to drive utilizing our proprietary methodologies.
The following 5 criteria are what we look for in a concept to create the perfect partnership with passionate entrepreneurs. We’ve worked with thousands of entrepreneurs and brands in our career and have boiled down the common denominators of successful online brands into these 5 New Venture Criteria. Want to learn more? Read our blog on the topic here.
1. Passionate Interest Group
2. Scale Potential
3. Unique Product Offering
4. Compelling Unit Economics
5. Solves a Market Pain
Want to work with us? Have more questions about how we work? Press / media / speaking inquiry? Drop us a line here and we’ll get back to you ASAP! Please include a brief description of your concept, project, publication or event in the message section. Thanks!